The brand identity, consisting of the logo and/or logotype, tagline, and associated graphic elements, is the visual cornerstone upon which all communications are built. The brand identity is not just the brand’s logo, but a look, a feel, a personality. It’s a promise of an experience that the organization delivers over time. It’s an expression of value and values. Since 1987, research, experience and reason have led GrahamSpencer to create hundreds of identities for our clients. Here are just a few of our favorites.