The People’s Press needed an identity and the many elements that come with launching a new endeavor. One of the key aspects was to create a direct sales website that was user friendly and easy to manage from a client perspective. Fortunately, GrahamSpencer was already working with founder and visionary of the People’s Press, George Stranahan. George and his team hired GrahamSpencer to develop a brand identity, e-commerce website, and collateral program for the People’s Press. In March of 2010, GrahamSpencer’s work won Best in Show Honors for the firm’s creation of the People’s Press identity as well as gold medal honors for its work on the People’s Press website.