Cheap Trick: Rick’s Picks

The brief given to GrahamSpencer before creating Rick’s Picks: A Lifelong Affair With Guitars & Music, stated, “create a guitar exhibition using Rick Nielsen’s guitar collection. Rick himself added this: “ with serious wow factor.” That was it.

The resulting sprawling, immersive exhibition encompassed 6,500 sq. ft. and consisted of highly interactive, incredibly deep, multi-media experiences that explored Rick Nielsen’s life in music and his passion for guitars. It illuminated in style how Nielsen became one of the most recognizable and influential songwriter/musicians in rock music history.

Rick’s Picks: A Lifelong Affair With Guitars & Music is a multi-dimensional story well-told about a life well-lived and weaves a yarn nearly as expansive and inspirational as the man himself. The exhibition was lauded by fans from all over the world as, “the finest music exhibition ever created,” “better than the Rock n’ Roll Hall of Fame,” “inspiration, amazing,” and much more. Rick’s Picks was featured in a popular segment of American Pickers and covered internationally by countless media outlets generating millions of media hits along the way.