Transform Rockford: Performance Report
Those of you who are familiar with GS’s hometown of Rockford, IL, know that Transform Rockford is a dynamic community development organization that has rallied the efforts of nearly 4,000 regional volunteers who have collectively given 75,000 person-hours toward the goal of making Rockford a, “top 25 community by 2025.”
The Transform Rockford movement is, at its core, a sophisticated, grassroots, research-based strategic planning project that has now moved into the execution stage. It has been described as, “air-traffic control,” for a community on the move and working together toward ambitious common goals.
GrahamSpencer was commissioned by the organization to research, write, design, photograph and produce a report on the organization’s progress – highlighting the ways the community is already successful. Entitled Connecting/Transforming/Together. The 24-page booklet examines in detail areas of excellence made even better by the region’s growing willingness to collaborate. Inasmuch as we used the voices of the community in the creation of the story, we think of it as a documentary in print.