Rock River Environmental Services: RFP Packaging
Rock River Environmental Services operates gold-standard waste disposal and recycling services for many Illinois communities. In its bid to retain its critical $80 million City of Rockford contract, it hired GS to help tell a story of high performance, hard work and absolute commitment by RRES team members to the City and its taxpayers.
Teaming with RRES staff, we created an in-depth, detailed printed response to the City’s RFP that went well beyond spreadsheets and black text on white paper. It told the story of Rock River Environmental Services’ dedication to the community and helped justify its higher per-household price – and ultimately helped the company close the deal.
The community-wide public affairs push also included a compelling video illustrating a day in the life of one dedicated trash hauler: Charlie Byrd.