SESAC: Print Campaigns
Among GS’s first projects in its Nashville office was a print campaign for SESAC, a performing rights organization. Competing in a category dominated by ASCAP and BMI, SESAC is the very definition of a challenger brand.
But, SESAC is a challenger brand with teeth; it has many competitive advantages over its larger competitors and excels at ensuring its clients get compensated for live and recorded performances of their music – and they pay monthly
In many ways, GS is a challenger brand itself – often competing against and outperforming much larger competitors. So, we “get it” and relish the opportunity to help David slay Goliath.
We enjoyed the opportunity to help SESAC better define and “talk about” its competitive advantages as well as celebrate the accomplishments of its artist during awards season.